This is pretty sweet. When Geoffrey Emery and I presented at the Microsoft SQL 2008 Fire Starter in Irvine we showed a lot of examples of viewing SQL 2008 spatial data in Microsoft Virtual Earth. We did this primarily by grabbing the GML output from SQL 2008 and converting it to a GeoRSS feed, which Virtual Earth reads natively.
Using the Builder API we could write a routine to output directly in GeoRSS.
I’ll see if I can play with this later and give an example.
SQL 2008 is really starting to come together and it’s pretty exciting.